Revenue Attribution · June 2026 · Updated 2026-07-23
Where your revenue actually comes from
Revenue We Generated
Real Simpro jobs and quotes traced back to the lead that started them. What we banked you, and what is live in your pipeline right now. Our work versus your paid ads.
1 · Banked this month · actual invoiced revenue
ROM-driven · invoiced June
$65,137
59% of attributed invoiced revenue
Paid ads · invoiced June
$45,146
41% of attributed invoiced revenue
2 · Live pipeline · quoted and working with your customers now
ROM-driven · open quotes
$197,650
68% of attributed live pipeline
Paid ads · open quotes
$91,103
32% of attributed live pipeline
$262,787
ROM-driven revenue in play right now, banked plus live quotes still out with your customers. More than double what your paid ads have working.
Invoiced Revenue by Month
FIG 01 · INCL. GST
ROM-driven (organic, Maps, AI, referral) Paid ads
April 2026ROM 59% · Paid 41%
$73,360
$51,537
May 2026ROM 68% · Paid 32%
$121,513
$56,894
June 2026ROM 59% · Paid 41%
$65,137
$45,146
Bars scaled to the largest month ($121,513, May ROM). June invoiced dipped on install timing, and the pipeline below shows why: $197,650 of ROM quotes are still live.
Installs vs Service · Who Drives the Big Jobs
FIG 02 · BANKED JUNE
Installs (new systems, the big-ticket jobs) Service & repair
ROM-driven$47,704 install · $17,433 service
$47,704 installs
$17,433
Paid ads$31,263 install · $13,883 service
$31,263
$13,883
Both bars scaled to ROM banked total. Installs are where the money is. ROM drove 60% of all install revenue banked in June, and 72% of the $269,561 install pipeline still live.
Open quotes issued in June, not yet won or declined. This is money working its way to invoice over the coming weeks.
Return On Your Investment
FIG 04 · NZD · USD/NZD 1.764
20x
Across April to June you have paid us about $13,230 NZD and we have banked you $260,010 NZD in invoiced jobs. Twenty dollars back for every dollar in, before a single live quote closes.
What you pay ROM (fee) Revenue ROM banked you
April to June 202619.7x return
$13,230 fee
$260,010 banked
Fee converted at live USD/NZD 1.764. Banked revenue only, live pipeline not counted.
How this is measured. Every figure is real Simpro data, matched back to the lead that first brought each customer in via phone or email. Banked is actual invoiced revenue with June date of issue. Live pipeline is quotes issued in June that are still open, sent, booked or in follow up, not yet won or declined. We only count revenue we can trace to a tracked lead, so repeat customers and anyone who came in before call and form tracking began are excluded from both sides, keeping the comparison conservative and like for like. ROM-driven = organic search, Google Business Profile and Maps, AI search, and referral. Paid ads = Google Ads. Simpro is read only, used purely as the source of truth on revenue.